News
What moved this week
Appointments, technology, research and investment across performance sport.
56 of 56 articles
24/08/2026
MedicalThe Athletic
Newcastle hiring Brentford's club doctor Naheem Ali | The Athletic
Newcastle United are set to appoint Brentford's lead doctor Naheem Ali to a senior role in their medical team. He is expected to replace Dr Paul Catterson, who is leaving to become chief medical officer at the Premier League after 17 years at the club. Dr Ali, who has previous experience at Millwall, Barnet, and with several national sporting bodies, could join as early as next month.
21/08/2026
OperationsConsultancy-me.com
PureSENT partners with The Players Fund to advance football innovation in Middle East
PureSENT, a joint venture between Pure Sports and SENT (owner of Como 1907), has formed a strategic partnership with venture capital firm The Players Fund to introduce corporate venture programmes for football clubs and rights holders across Saudi Arabia and the broader Middle East. The partnership aims to give sports organisations access to emerging technologies, startups and investment opportunities, drawing on the proven model developed around Como 1907 Ventures. The initiative is designed to help clubs build commercial capabilities and drive long-term, sustainable growth both on and off the pitch.
20/08/2026
OperationsThe Athletic
Newcastle agree to buy land for new £190m training ground | The Athletic
Newcastle United have completed the purchase of the Woolsington Hall estate, a 260-acre site near Newcastle International Airport, where they plan to build a £190 million training complex. The club intends to submit a planning application in early 2027 and hopes to relocate their men's first team and academy to the new facility by the summer of 2029. The project is seen as a major post-takeover commitment from majority stakeholders PIF, with the complex aimed at creating a world-class integrated performance environment.
19/08/2026
OperationsBurnley FC
Burnley FC Innovation Hub Returns For Year Two, Opening Applications For Next-Gen Sports Tech
Burnley FC has opened applications for the second cohort of its Innovation Hub accelerator programme, which pairs early-stage sports technology companies with real club needs. Selected start-ups, expected to number two or three, will run six-month pilots within the club's operations from December 2026, with a focus on AI for club growth, sustainable operations, and women's health and performance. The application deadline is 16 October 2026, building on a first year that saw pilots with Camb.ai, Mantis XR and Piing.
18/08/2026
Strength & ConditioningBridgeAthletic
BridgeAthletic Joins VALD Platform
VALD is acquiring BridgeAthletic, a platform designed to support coaches in building and managing athlete training programmes. Bridge CEO Fadi announced the acquisition, framing it as a combination of VALD's human performance measurement tools with Bridge's coaching and programming platform. Existing users will see no immediate changes to their accounts, contracts or data.
17/08/2026
Performance AnalysisThe Athletic
Premier League monitoring ball chip technology with view for potential future use | NY Times
According to the @NYTIMES The Premier League has been observing Connected Ball technology, which uses an embedded sensor to pinpoint the exact moment of contact, at tournaments including the FIFA Women's Champions Cup and the 2025 Wings Cup. While La Liga is set to become the first national professional league to deploy the technology across all matches this season, the Premier League has no immediate plans to adopt it, as its existing optical tracking system can already determine when the ball is played. The league will continue to monitor its use in other competitions before making any decisions.
14/08/2026
NutritionGatorade
Gatorade Welcomes Aitana Bonmati to Team Gatorade Ahead of the New Football Season
Gatorade has announced a partnership with three-time Ballon d'Or winner Aitana Bonmati as the latest addition to Team Gatorade ahead of the new football season. The partnership will be part of Gatorade's global 'Is It In You?' platform, focusing on the preparation, hydration and sports science behind elite performance. Content will roll out across media and social channels throughout the season, with the Gatorade Sports Science Institute providing research to support female athlete physiological needs.
09/08/2026
MedicalTraining Ground Guru
Scott replaced by ex-Chelsea man as Forest reshape medical department
Nottingham Forest have parted ways with Head of Medicine and Performance Geoff Scott after six months and replaced him with Dimitris Kalogiannidis, a former Chelsea Medical Director, as Head of Medical. The club are also undergoing a broader restructuring of their football department, including changes to recruitment, sporting direction, and chief football officer roles. Additionally, Forest have hired Carina Hanson-Evans as a dedicated Recovery Scientist, a rare position in professional football.
05/08/2026
Sports ScienceHudl
Complete the Picture: Titan is Now Inside Hudl
Hudl has announced the native integration of Titan GPS tracking data directly into its platform, allowing coaches to view physical performance metrics alongside video footage in a single workflow for the first time. The update automatically syncs session data, leaderboards, and athlete metrics with Hudl Focus video the moment a session ends, removing the need to switch between separate apps. Video integration launched for soccer on 5 August 2026, with American football support to follow.
24/07/2026
MedicalNorwich City
Football and medical staffing update | Norwich City
Norwich City has announced three senior appointments across its football and medical departments. Gabor Ruhr joins as Head of Scouting, Andrew Procter as Head of Physiotherapy from Blackburn Rovers, and Dr Pippa Bennett returns as Chief Medical Officer, bringing experience from Olympic and Paralympic programmes. The club also confirmed it is close to finalising the appointment of a Football Development Director.
16/06/2026
Sports ScienceASICS Global
ASICS Strengthens European Innovation Capabilities Through Establishment of ASICS Institute of Sport Science Europe and Partnership with HumanFab
ASICS has launched a new European research and development function called the ASICS Institute of Sport Science Europe, based within ASICS Europe B.V., alongside a strategic partnership with French sports research centre HumanFab. The collaboration gives ASICS access to advanced facilities including a competition-level indoor tennis court lab capable of detailed motion analysis and performance data capture. The initiative follows a similar establishment in America and forms part of ASICS' broader effort to expand its global R&D network with a focus on elite athlete performance and next-generation product development.
20/05/2026
The Sports Playmaker
Sportable Expands Into College Football
Sportable, a sports technology company, has announced its expansion into the college football market. This strategic move represents the company's efforts to broaden its reach beyond professional sports into collegiate athletics.
19/05/2026
OperationsEFL
EFL Statement: Southampton Football Club - Expelled from Playoffs
The English Football League has issued an official statement regarding Southampton Football Club. The statement addresses matters concerning the club's current status and operations within the EFL framework.
18/05/2026
Manchester City FC
Manchester City Women Announce New Training Facility Development
Manchester City Women have revealed plans for a state-of-the-art new training facility to support the continued growth of the women's program. The announcement represents a significant investment in the club's commitment to women's football development and infrastructure.
08/05/2026
Jamie Buglass (Physio) leaves Derby County
Jamie Buglass reflects on the conclusion of the sports season and shares insights about the year's performance. The post discusses key takeaways and lessons learned as the season wraps up.
27/04/2026
MedicalEastern Daily Press
Norwich City: Chris Burton confirms summer departure
Norwich City official Chris Burton has confirmed he will be leaving the club during the summer transfer window. The departure represents another change in the club's structure as they continue reshaping their organization.
27/04/2026
Sunderland Echo
Sunderland Academy of Light Staff Change
Sunderland AFC has announced changes to the coaching staff at their Academy of Light training facility. The restructuring is part of the club's ongoing efforts to develop young talent and improve their youth development program.
24/04/2026
Athletech News
Oura Named Official Wearable of U.S. Soccer
Oura has been selected as the official wearable technology partner for U.S. Soccer. The partnership will likely involve providing Oura's smart rings to help monitor player health, sleep, and recovery metrics for national team athletes.
20/04/2026
NHL/NHLPA Innovation Competition
NHL/NHLPA Innovation Competition - Transform Hockey Is Open. Closing Date 26th April 2026
The NHL, NHLPA, and SAP are seeking the next generation of innovators through a competition focused on expanding hockey's presence in educational spaces, supporting physical and mental wellness for children, and creating innovative ways for underrepresented audiences to experience the game. The competition offers scholarships, VIP suite experiences, and networking opportunities with industry leaders, culminating in a final pitch event at SAP Center on June 1st, 2026.
20/04/2026
Training Ground Guru
Wales' Genius Move: How Video and Data Are Forging a National Identity
Wales is leveraging advanced video analysis and data analytics to develop their unique football identity and tactical approach. The integration of technology and data-driven insights is helping the national team establish a distinctive playing style that reflects their footballing philosophy.
19/04/2026
SGB Online
Biometric Analysis Startup GameRun Raises $4M
Sports technology startup GameRun has secured $4 million in funding to advance its biometric analysis platform. The investment will support the company's expansion of performance tracking and analytics solutions for athletes and sports organizations.
17/04/2026
Output Sports
Advanced Strength and Conditioning Software for Athletic Performance
Output Sports introduces comprehensive software solutions designed to optimize strength and conditioning programs for athletes and teams. The platform provides data-driven insights and tools to enhance training effectiveness and performance outcomes.
14/04/2026
USA Today
Matt Crocker US Soccer Sporting Director Saudi Arabia
Article discusses Matt Crocker's role as US Soccer sporting director and potential connections or developments involving Saudi Arabia. The story likely covers recent developments in US Soccer's leadership or international relations.
10/04/2026
Law In Sport
Sports Technology Contracts: The EU Data Act Chapter 6 - What it Means for Clubs, Leagues and Suppliers
The EU Data Act Chapter 6 introduces new regulations affecting sports technology contracts between clubs, leagues, and their technology suppliers. These changes will impact how sports organizations handle data sharing, storage, and processing agreements with third-party vendors.
06/04/2026
NHL.com
NHL Innovation Lab Next Step in Technology Journey
The NHL continues to advance its technological capabilities with the launch of a new innovation lab. This initiative represents the league's commitment to integrating cutting-edge technology into the hockey experience for players, teams, and fans.
31/03/2026
Fujitsu Global
Fujitsu and Osaka University of Health and Sport Sciences partner to innovate sports performance with skeleton recognition AI
Fujitsu Limited today announced that it has signed a comprehensive industry-academia collaboration agreement with Osaka University of Health and Sport Sciences (OUHS) to create social value and develop human resources through digital transformation (DX) by leveraging cutting-edge technology in the sports performance field. Based on this agreement, both parties will begin joint discussions on fostering top athletes in various sports, including gymnastics, and exploring other applications using skeleton recognition AI.
30/03/2026
Apollo
From Performance Data to Boardroom Decisions
This article explores how organizations can effectively translate performance metrics and data analytics into strategic decisions at the executive level. It discusses the critical bridge between operational data collection and boardroom presentations that drive business strategy.
26/03/2026
Apple News / The Telegraph
Sportable: New smart ball promises much-needed tech revolution in women’s football
Data-led product will be introduced into Women’s Super League next season and could provide referees with VAR-style assistance. “The Women’s Super League will introduce a new smart ball that promises advanced tracking technology and “unprecedented” levels of performance insight, starting from the 2026-27 season. The lack of detailed data in women’s football has long been a problem in the elite game while the introduction of VAR has become a contentious debate.” Excerpt From: “New smart ball promises much-needed tech revolution in women’s football” Kathryn Batte -The Telegrap - https://apple.news/APrZR3A_5ScWGSkEqxvY8QQ This material may be protected by copyright.
25/03/2026
SportsVisio
The Shot Chart That Explains the Entire NCAA Tournament
An in-depth analysis examining how shot selection and scoring patterns across different court zones determined the outcomes of March Madness. The data visualization reveals key trends in three-point attempts and paint scoring that separated championship contenders from early exits.
25/03/2026
SportsVisio
The Shot Chart That Explains the Entire NCAA Tournament
An in-depth analysis examining how shot selection and scoring patterns across different court zones determined the outcomes of March Madness. The data visualization reveals key trends in three-point attempts and paint scoring that separated championship contenders from early exits.
10/03/2026
sportspro
Decentralising the Olympics: Why Milan-Cortina's technological blueprint could futureproof the Games
SportsPro examines how the Milan-Cortina 2026 Winter Olympics deployed AI and cloud infrastructure across a decentralised multi-venue format, offering a scalable template for future Games.
08/03/2026
stx
20 sports tech ideas to invest in now - Class of 2026
SportsTechX identifies 20 emerging companies across wearables, AI coaching, fan engagement and performance analytics that represent the best investment opportunities in sports technology this year.
06/03/2026
custom
Coach Logic Unveils SAM AI Tool to Analyse Coaches
Coach Logic has introduced SAM (Smart Analysis and Monitoring), an AI-powered tool designed to analyze coaching performance and provide insights for improvement. The platform leverages artificial intelligence to evaluate coaching methodologies and effectiveness across various sports.
05/03/2026
sportspro
From the track to the pitch: What soccer can learn from motorsport about AI
SportsPro investigates how Formula 1's decade-long investment in real-time AI and telemetry is now being adopted by elite football clubs, with case studies from Mercedes AMG and Manchester City.
28/02/2026
stx
Sports industry AI adoption rises to 82% amid tangible financial and sporting results
New global survey of 18,000+ sports leaders reveals AI adoption has reached 82%, with clubs and federations reporting measurable ROI from performance analytics, fan engagement and ticketing optimisation.
25/02/2026
sbj
Inside the Performance Analytics Arms Race
An in-depth investigation into how top-flight football, rugby and basketball clubs are spending £2M-£10M annually on performance data infrastructure, and the vendors winning the contracts.
22/02/2026
sportspro
WHOOP Agrees Major New Partnership with Ferrari
WHOOP has announced a multi-year partnership with Scuderia Ferrari, making it the official wearable performance partner of the Formula 1 team. The deal expands WHOOP's motorsport presence.
20/02/2026
sfb
Irish-Founded Kitman Labs Strike Saudi Performance Partnership
Kitman Labs has secured a landmark partnership with a Saudi Pro League club, marking the company's major entry into the Gulf sports market and expanding its athlete management platform globally.
18/02/2026
sbj
Sony Buys STATSports - Wearables Enter a Broader Tech Stack
Sony has completed its acquisition of GPS wearables company STATSports in a deal reported at £180M, integrating elite sport tracking technology into Sony's broader media and entertainment ecosystem.
15/02/2026
stx
New Unicorn Alert: Eight Sleep Raises at $1.5 Billion Valuation
Sleep technology company Eight Sleep has raised $120M at a $1.5B valuation, with the round led by Andreessen Horowitz. The company counts several Premier League and NBA teams among its clients.
12/02/2026
stx
$830M+ Week for Sports Tech Deal Flow - NBA Launchpad Cohort Five Revealed
A bumper week for sports technology investment saw over $830M in disclosed deals across wearables, analytics and stadium technology, alongside the reveal of the NBA's fifth Launchpad accelerator cohort.
10/02/2026
sportspro
NFL, FIBA, Juventus & More Launch Innovation Programs
A wave of major sports organisations have launched technology innovation programs and accelerators in the first quarter of 2026, seeking to partner with early-stage sports tech startups.
09/02/2026
FIFA.com
FIFA Quality Programme announces PlayerData as a FIFA Preferred Provider for Player Tracking
FIFA has announced PlayerData as a FIFA Preferred Provider for Player Tracking within the FIFA Quality Programme for Electronic Performance and Tracking Systems (EPTS). This two-year agreement recognizes PlayerData as an industry leader with expertise contributing to the development of technical standards for EPTS.
08/02/2026
sfb
Global Sports Tech VC Report 2025: $12.5 Billion in Disclosed Deal Flow
The annual global sports technology venture capital report reveals $12.5 billion in disclosed investment during 2025, with performance analytics, fan engagement and health/wellness attracting the most capital.
05/02/2026
sportspro
Global Sports Tech Ecosystem Report 2025 - 18,000+ Leaders Surveyed
The most comprehensive survey of the sports technology landscape reveals shifting priorities, budget allocations and vendor preferences among performance directors, club executives and federation leaders.
02/02/2026
Sports Business Journal
Williams Racing Nabs Anthropic in AI Sponsor Coup for Independent F1 Team
Williams Racing has secured a major sponsorship deal with AI company Anthropic, marking a significant partnership for the independent Formula 1 team. The deal represents a strategic move into artificial intelligence technology sponsorship for the racing organization.
02/02/2026
Sports Business Journal
Williams Racing Nabs Anthropic in AI Sponsor Coup for Independent F1 Team
Williams Racing has secured a major sponsorship deal with AI company Anthropic, marking a significant partnership for the independent Formula 1 team. The deal represents a strategic move into artificial intelligence technology sponsorship for the racing organization.
01/02/2026
Sports Business
A Digital Player-First Story That's Simply Unrivaled
Article discussing digital-first approaches in sports technology focused on player experience and engagement. Explores innovative solutions that prioritize athlete needs in the modern sports technology landscape.
30/01/2026
sportspro
Milan-Cortina 2026: Cybersecurity and AI at the Winter Olympics
How the Milan-Cortina 2026 Winter Olympics built a cybersecurity and AI infrastructure to protect athlete data, broadcast rights and venue operations across 13 competition sites.
28/01/2026
stx
Hawkeye Innovations Expands AI Ball-Tracking to 12 New Sports
Hawkeye, Sony's sports tracking subsidiary, has announced the expansion of its AI-powered ball-tracking and officiating support technology to 12 additional sports disciplines ahead of the 2026 season.
25/01/2026
sbj
Catapult Reports Record Revenue Growth Driven by Platform Strategy
ASX-listed Catapult Sports has reported record recurring revenue of $108M for H1 FY2026, with growth driven by its Vector platform and expanding SaaS customer base across professional sport.
22/01/2026
sbj
Hudl Acquires Sportscode Parent Company in $220M Deal
Video analysis platform Hudl has completed the acquisition of Sportscode's parent company, consolidating its position as the dominant video analysis provider across team sports globally.
18/01/2026
sportspro
GPT-4 in the Gym: How AI Chatbots Are Entering the Strength Coach's Toolkit
From session plan generation to real-time load monitoring interpretation, AI language models are beginning to appear in performance staff workflows at elite clubs. Three coaches share their experience.
15/01/2026
stx
Oura Ring Secures Five-Year Deal with US Olympic Committee
Oura Ring has announced a five-year partnership with the United States Olympic and Paralympic Committee, becoming the official sleep and recovery wearable for Team USA across all sport programmes.
10/01/2026
sfb
The £100M Club: Performance Tech Spending at Elite Football's Biggest Clubs
An investigation into annual performance technology expenditure at the 20 highest-spending football clubs reveals that the average top-six Premier League club now spends over £8M annually on performance data tools.
15/01/2024
Apollo
From Performance Data to Boardroom Decisions
This article explores how organizations can effectively translate performance metrics and data analytics into strategic decisions at the executive level. It discusses the critical bridge between operational data collection and boardroom presentations that drive business strategy.